Designing credibility for impact
THE CHALLENGE
Diagnosing the digital disconnect
DI.Q.Easy (Digital Querry Made Easy) is a digital marketing startup based in Kolkata, India, offering services such as SEO, social media marketing, and content marketing. The company had initially gained clients through word-of-mouth but was struggling to scale due to a limited digital presence—primarily an underperforming Instagram page with low engagement.
My Role
Platform : Desktop | Company : DI.Q.Easy | Duration: April - June 2025
My responsibilities included user research, A/B testing, competitive analysis, usability testing. Designing a new website and visual redesign, social media design, creating high fidelity wireframes and prototypes, for hand-off to developers.
Tools: Figma, Illustrator, Jitter, ChatGPT
THE DISCOVERY
Lack of trust and growth
With a weak visual identity, DI.Q.Easy lacked credibility and failed to attract new clients through online channels. I conducted a competitive analysis of digital marketing companies to evaluate their positioning across key criteria: establishment, service scope, web presence, and social media activity, focusing on the Indian market.
A1 Future technologies
Established
Design agency
Website
Social media channels
Established
Digital Marketing agency
Website
Social media channels
Digitale
Social Beat
Established
Digital Marketing agency
Website
Social media channels
Key findings: All the established agencies had a website used for an online presence.
Next, I conducted A/B testing comparing the company social media pages of DI.Q.Easy to digital marketing websites to understand what was missing in the digital presence of DI.Q.Easy. 53.8% did not find the Instagram page to be informative. 60% would click on a website to know more about the company after seeing an ad.
Yes
No
53.8%
46.2%
I clearly understand the details of the company from the Instagram page?
Imagine you are scrolling through Instagram and you see these ads (1) and (2). (1) takes you to an Instagram page and (2) takes you to a website. Which of these you would you click on?
Website
Yes
No
53.8%
46.2%
I clearly understand the details about the company from this Instagram page?
Branding elements
After identifying the problems in DIQ.Easy's online presence I created a brand system that brought the brand and the work done by DIQ.Easy to life.The brand's new tone is - fresh and approachable. From the logo to color palette to typography everything reflected what the company wanted to convey with the transformation.
With type, illustrations, iconography every element is a visual representation of the brand.
Before
After
Designing a website that establishes a confident online presence
To support the online presence of DI.Q.Easy, I designed a website with playful visual elements, animations and fresh bold colors, providing information about the work done by the company.
Result of redesigning
